An industry built on avatar-driven livestreaming and video entertainment rather than on-camera appearances. This directory tracks 174 players across the US, Europe, South Korea, Japan, and China—spanning agencies, agency talents, independents, virtual idols, AI VTubers, platforms, and tooling. Every metric carries a source verification badge (✔ primary filing / △ press or aggregator / ◇ estimate).
Research as of 2026-10-13Last updated 2026-10-17Marks: ✔ primary source or filing / △ press report or estimate / ✘ not the caseReport an error
The Industry in Numbers
Where the Money Comes From — Agency Revenue Mix Based on public filings · shares calculated internally
Merch & Music (Commerce)Concerts & Live EventsLivestreaming (Donations & Memberships)Licensing, Sponsorships & CollabsOther & B2B Services
How the Taxonomy Works
Unlike traditional media maps, the VTuber ecosystem mixes individual creators, corporate agencies, distribution platforms, and software tools in a single value chain. A single origin tag cannot capture it. Instead, we separate Entity Kind (company, individual, group, platform, tool) from Functional Type (what they do), and split functional types into primary and secondary roles. Toggling "Include secondary types" surfaces hybrids such as indie creators deploying AI co-hosts or agency streamers who double as recording artists.
Player Directory
Region
Entity Kind
Type
Scale Tier
Metric Kind
Primary Platform
Stream Language
Revenue Streams
Ownership
Status & Flags
Sort
#
Name
Region
Type
Tier
Headline Metric
Revenue Model
Source
Click any row to expand affiliation, ownership, financials, recent developments, and primary sources. Tiers are calibrated within each metric class (subscribers/followers for individuals and groups; annual revenue for companies, platforms, and tools). Avoid comparing raw numbers across different metric classes.
Market Sizing — Read Each Definition Separately
Scope
Valuation
Definition & Period
Source
Business Models — How Money Flows
Revenue Stream
Benchmark Examples & Unit Economics
Trajectory
Platform Take Rates
Platform & Product
Creator / Agency Share
Notes
M&A, Financing & IPO Timeline
Date
Transaction
Deal Size
Strategic Significance
Key Power Brokers
Executive / Creator
Country
Company & Role
Core Monetization
Bottom Line
Structural Trends (2024–2026)
Watershed Incidents
Date
Incident
Structural Lesson
Five Regional Bellwethers
One defining player from each region that best illustrates how local VTuber monetization actually works on the ground.
Changes
Initial publication in 4 languages (KO · EN · JA · ZH-Hans) covering 174 players
Company information
Company
Abover Co., Ltd.
Address
302-1128 (Sejong Plaza), 25 Jangcha-ro 13beon-gil, Gochon-eup, Gimpo-si, Gyeonggi-do, Republic of Korea