We Published the Video & Streaming Market Map

Our fifth market map covers video and streaming. We compiled 369 entries across the US, China, Korea, Europe, Japan, and the rest of the world — spanning long-form UGC platforms, short-form feeds, subscription OTT (SVOD), free ad-supported streaming TV (FAST), legacy broadcasters and pay-TV operators, film and TV studios, cinema chains, micro-dramas, creators, connected-TV operating systems, AI video generation tools, and regulatory milestones — into a single table. All figures are benchmarked as of October 13, 2026.

Explore the Video & Streaming Market Map

What is inside

• By region: US 78 · China 64 · Korea 62 · Europe 56 · Japan 47 · Rest of World (India, Southeast Asia, Middle East, Latin America, Africa, Canada, Australia, etc.) 62 (369 total).
• 13 value-chain categories: ① Long-Form UGC Platforms (18 · YouTube, Bilibili, Niconico, Dailymotion, Rumble, etc.), ② Short-Form Video Platforms (21 · TikTok, Douyin, Kuaishou, Reels, Shorts, WeChat Channels, etc.), ③ Subscription OTT / SVOD (81 · Netflix, Disney+, HBO Max, Prime Video, TVING, Coupang Play, iQIYI, Tencent Video, U-NEXT, DAZN, JioHotstar, etc.), ④ Free Ad-Supported & FAST (14 · Tubi, Pluto TV, The Roku Channel, Samsung TV Plus, ABEMA, TVer, etc.), ⑤ Broadcasters & Pay TV (70 · Comcast, NBCU, BBC, ITV, Sky, Canal+, NHK, KBS, JTBC, CCTV, KT Genie TV, etc.), ⑥ Studios, Production & Distribution (38 · Warner Bros., Universal, Sony Pictures, Toho, Studio Dragon, SLL, ITV Studios, Banijay, etc.), ⑦ Cinemas & Theatrical Exhibition (23 · AMC, Cinemark, CGV, Wanda Film, Toho Cinemas, Pathé, IMAX, etc.), ⑧ Short Dramas & Micro-Dramas (12 · Hongguo Short Drama, ReelShort, DramaBox, Vigloo, BUMP, etc.), ⑨ Creators & MCNs (10 · MrBeast, HIKAKIN, T-Series, Sandbox Network, UUUM, etc.), ⑩ TV OS & Streaming Gateways (5 · Roku, Samsung Tizen, LG webOS, Xiaomi, Hisense VIDAA), ⑪ AI Video Generation & Production Tools (30 · Google Veo/Flow, Kling, Seedance, Runway, Higgsfield, HeyGen, Synthesia, discontinued OpenAI Sora, etc.), ⑫ Video Infrastructure, Editing, Ad-Tech & Measurement (7 · CapCut, Adobe, DaVinci, The Trade Desk, Nielsen, etc.), and ⑬ Regulation & Industry Benchmarks (40).
• 12 filter axes: Region, Category (with secondary-category toggle), Generation (Cinema → Broadcast → Home Video → Web UGC → Subscription OTT → Short-Form → Short Drama → FAST → AI), Origin (Legacy Media, Big Tech, Internet Native, Telecom, Pay TV, Consumer Electronics, Public, State-Owned, Creator-Led), Scale Tier (S through D, Unverified, Regulation/Benchmark), Metric Type (MAU, DAU, Subscribers, Admissions, Monthly Watch Hours, Revenue, Valuation), Screen, Content Genre, Revenue Model, Ownership Structure, Status, and Active/Discontinued.
• Outside the main table: 6 headline numbers, US TV viewership share stacked bars (Nielsen The Gauge 2025–2026), 14 market-size definitions compared side by side, 15 monetization models, creator and studio revenue-share comparisons, 17 major M&A and investment deals (2019–2026), 29 key executives and creators, 17 industry trends, and 5 featured regional players.

What stood out while building it

• YouTube — not legacy broadcast or Netflix — is already the #1 destination on living-room television screens. According to Nielsen The Gauge in July 2026, streaming captured a record 49.0% of US television viewing while cable fell to an all-time low of 18.7%. On a single-service basis, YouTube (excluding YouTube TV) led all platforms at 14.2% of TV screen time — 5.0 percentage points ahead of second-place Netflix — while Alphabet's first standalone annual disclosure put 2025 YouTube revenue (ads plus subscriptions) above \$60 billion, surpassing Netflix's \$45.18 billion full-year revenue.
• Legacy Hollywood consolidation and the micro-drama boom are unfolding simultaneously. In traditional media, Skydance completed its \$8 billion merger with Paramount in August 2025 and then outbid Netflix in a hostile tender offer for Warner Bros. Discovery (WBD), closing a ~\$110 billion acquisition on October 6, 2026. Meanwhile in China, daily time spent on micro-dramas (129 minutes per user, +28.4%) overtook long-form video, and ByteDance's free ad-supported app Hongguo Short Drama surpassed 200 million monthly active users — flipping China's micro-drama business model from per-episode coins to free ad-supported viewing.
• AI video generation retreated from standalone consumer social apps and converged on credit subscriptions, production tools, and APIs. After launching the Sora 2 social app in October 2025 and announcing a \$1 billion equity and 200-character licensing pact with Disney in December 2025, OpenAI announced on March 24, 2026 that it would shut down the Sora app and API completely, voiding the Disney deal before funds changed hands. By contrast, Kuaishou's Kling (可灵) disclosed quarterly revenue exceeding CNY 850 million in Q2 2026, while Google Veo 3 / Flow, ByteDance Seedance / Jimeng, Runway, Higgsfield, HeyGen, and Synthesia scaled paid credit subscriptions and enterprise APIs.

!Video & Streaming Market Map cover illustration (Textless cover illustration featuring Loni the Dragon from the New Models & Big Tech desk presenting the six pillars of the video, streaming, and AI video market map)

Notes on methodology

• Corporate revenue rows (such as Alphabet, Netflix Inc., and CJ ENM) and individual service usage rows (such as YouTube, Netflix app, and TVING) are listed separately so revenue and user metrics can be sorted cleanly without double counting.
• Every figure is tagged with a source verdict: ✔ for primary filings and official disclosures, △ for press reports and third-party research firms, and ✘ where claims conflict with primary documents.
• Both the English edition (/en/maps/video-streaming/) and the Korean edition (/ko/maps/video-streaming/) are live today. If you spot a number to update or a player to add, let us know via the correction link in the map header.